Lucky Hare Brewing Company

We worked closely with the owners of Lucky Hare Brewing Co. to get the atmosphere right when fitting out their 200 SF bar at Pressbay Alley in downtown Ithaca. The space showcases Lucky Hare’s commitment to quality craft beer and the sophisticated sense of humor that defines their brand. 

To evoke the dark but playful brand, we decided to build the bar out of charred birch paneling creating a dark & rich first impression. To compliment this, the team milled the iconic Lucky Hare logo out of charred paneling, revealing the blonde wood below. Baltic birch plywood, bold colors and murals provide additional accents throughout the space.

This new space gives the local Ithaca community a taste of Lucky Hare’s deliciously unique brew. Their flagship beers are available year-round at their taproom in Hector, NY and are featured in several bars and restaurants in the Finger Lakes.